In the world of email marketing, you have seen or heard people who make pages that convert visitors into buyers or leads and you see they are successful in making money out of it. If you’re the kind who would like to try it and be like them do you know where your focus should be and all the things you should remember when starting this? Here are some essential tips to learn that will show you how to become a successful email marketer.
Don’t be too pushy
The first thing you need to keep in mind is to focus on not being too pushy and this applies not only to the squeeze page you’re gonna make but also through any strategy you’re gonna use to get customers like PPC ads. I’ve seen people who have made PPC ads and were successful to come up in the first spot and I even look up to them for they were like famous stars because they have all the attention for being the first to spot but there was a mistake I noticed some of them made and that was being so pushy to get results. If only they weren’t so pushy at all maybe the money they paid for the ads could have triple their revenue and that is why you must remember this.
A collecting landing page isn’t enough
Creating a landing page with a good headline but only collects emails is not enough like for example even if your landing page tells your visitor “Yes it is possible to make money with this system over and over and it works!” well yes your system might be working but making lots of money out of selling it may not work for you and it’s because the visitor may view it as a sales pitch, no matter how good your copy is and many web visitors hate sales pitches. The website with your landing page should be with something that offers valuable content like videos, eBooks, cheats sheets, etc., and will give your visitors a very good reason to stop what they’re doing and give you their email.
Value is the key
Always remember that it’s important to build a good relationship with your visitors and appearing credible in their eyes. Provide your visitors with something of value, and respect them. Don’t make your site look like a giant billboard for this will go a long way in your efforts to convince them to trust you. Always try to make your website come across as a website they can value from. When the visitor feels that they get value from you and you’re not trying to sell them something, they’ll let their guard down.
A problem-solving product is important
Make sure you identify a common problem early on in your page and the product you’re promoting surely offers a solution to some kind of problem. If it doesn’t, then get another product, because you’re wasting your time with a product that doesn’t help.
Understand what your potential customers are going through
The “I’ve been there” approach works very well with this. In the case that you have not been in the same situation they are in, find someone you know who has. Don’t know anyone that has had the same problem or experience? Then find it online. Do a Google search and use it as an example of someone who can identify with them.
Nurture your subscribers
When setting up a landing page make sure you don’t show the affiliate links yet and capture their email first, then give them lots of great information via email and through other valuable pages on your website so that when you introduce them to the product(s) it’ll be sure that you’ll make lots of money and become a successful email marketer.
Source: Rain Roxas
