In years past, social media sites such as Facebook and Twitter were primarily used as outlets to share family photos or talk about your day-to-day lives. While people use these sites for those purposes, they have also become very effective marketing tools. The following article will help teach you how social media can be used to market your business.
Take time when deciding what your overall strategy will incorporate. If you do not have a clear strategy and bounce from one social site to another, you can end up wasting time and money. Use techniques that make the best use of all of your resources, and proceed with patience.
Relax, it is just an online conversation. Email used to scare the pants off of companies who did not understand the good, the bad, and the ugly of the whole thing. Now it is the go-to communication channel. Social media is the new channel, and all you need to do is sit down and talk to your customers. It is what they want and what you need.
To help you attract more visitors, you should promote your site through niche social media sites. What’s great about niche social media sites is that they can send you a lot of targeted traffic. Even if the niche site is small, it can still send you quality visitors who are more likely to purchase something from your site because they already have an interest in your product.
Allow customers to rate, comment and sort your items. Adding these functions to your site lets users decide the most popular content, and it gives them a voice and also makes them active participants.
If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends’ list has access to your blog post. The same holds true for other social network sites.
To really increase your follower base, you need to go beyond just selling products. Post links or stories from outside providers that are related to your niche or industry. Get your followers to participate in the conversation by asking them questions, posting contests, or including pictures and encouraging their comments. Find ways to get your followers engaged and involved. Instead of focusing on strategic product placement, emphasize the use of your products to interact with others. Aim to create an association between your brand and your customers’ lifestyles and identities, rather than their wallets.
Do not neglect LinkedIn. LinkedIn is less popular than Facebook or Twitter, but you can find extremely influential users on this site. Add a LinkedIn ‘share’ button on your articles, and chances are that someone who shares your content on LinkedIn will cause dozens of people to share it on other websites.
It may be time to view social media marketing in a different light. It’s not just about Farmville and hashtags anymore. This is the opportunity for you to find new customers. You should have some good ideas about harnessing social media’s potential for your own use after taking a look at this article’s advice. Sign on to some of these popular websites, and get to work!
Source: Kurt A Tasche
