Google AdWords
Google AdWords is a great way to reach out to a big audience. Moreover, there are several benefits, including a day-to-day budget that can be set to keep it a low-cost investment. Therefore, only when someone clicks on your ad, then you pay Google. The popularity of the keyword determines how much you are paying. It can be less or more. You are able to able to fix boundaries for showing your ad, which means when your ads are run in other cities there is no need to make a payment.
AdWords is a way of reaching the local community or global regions all across the world. It is a platform on Google to post ads to target customers for the business. Moreover, you measure your performance on a daily basis. In this way, it helps to know where you stand to add or remove certain information, including pricing, availability, and much more. For example, you can tweak your ads to gain an advantage over your competitors. What works, what does not, and make changes for the better?
How does Google AdWords work?
The main idea of Google AdWords is to reach a customer, including search ads in text format, graphic display ads, and video ads on YouTube or as an app in mobile ads. The strength it gives to your product is a proven way for a successful business. The Text messages appear in Google Talk, you can display text or banner ads in Gmail: make your business live on YouTube. There is no web designing experience required. You can promote your app across the entire Google network by running ads.
Social Media
Social Media as the name suggests is a “social link” or website that connects people from different strata of society (young or old, male and female). It is on a common platform on the internet for a friendly harmony where ideas are shared and like and dislikes portray your preferences. It associates or brings together a community to connect in quick time. All you need to do is sign in with a mail-Id and password. Thereafter, create a personal profile and invite friends. You can share information, text personal messages, and content, including videos.
The real impact of social media is felt by social groups, including individuals. It has emerged as the key for the development of knowledge, power, and outsourcing. The best example is the mobile phone: it has shaped its development and impact on society. It is a common sight to see people hooked on to their mobile phones. Be it in office, a party, in schools and colleges, including when you are with your loved one(s). It dominates the total amount of time you spend in a day online. It is in everybody’s hands all over the world. You can share information across continents. People use it to build an image, influence action, grow and keep in touch, participate in several things just with a touch or click.
Why Social Media?
- Social Media has wide audience
- Instant reach
- Demonstrates what you stand for
- Illustrates who you are
- Supports a cause
- Influences action
Source: Augustine David
