The Case Against Using Video in Your Facebook Ads
If you think you need to use video in your Facebook ads because they get more engagement’ or simply because it’s what everyone is telling you, here’s a reason why you shouldn’t. And how you can
Advertising
Benefits of Google AdWords for Business Growth
Google AdWords is a great way to reach out to a big audience. Moreover, there are several benefits, including a day-to-day budget can be set to
Apple to Lower App Store Commission to 15% for Emerging Apps
Apple announced a step toward addressing the complaint, at least for the newest app makers. The company said it will lower its App Store commission rate to 15% for software
How Influencer Marketing Is Upending Traditional Advertising
The old advertising paradigm of slapping a well-known face on an ad and hoping it will convince shoppers has faded. In its place, a far more intimate—and powerful—phenomenon known as influencer marketing.
Facebook Responds to Ad Boycott with Updated Hate Speech Policy
Facebook has responded to over a hundred companies that have pulled ads from the social network in the past week. The ad boycott is an effort by some of the …
Quibi Advertisers Renegotiate Deals Due to Low Viewership
The last few months have been quite eventful in the world of streaming platforms. The coronavirus pandemic caused demand to skyrocket. Into this moment have …
Product Placement In Marketing During a Pandemic
The Ubiquity of Product Placement When you think of Netflix’s series Stranger Things, the phrase “Eggo Waffles” might come to mind. This may be because of …
