When your business operates using an eCommerce website, your main goal should be to have your website encourage anyone who visits to make a purchase and then make it as easy as possible for interested parties to complete their transactions. Sadly, not every online business knows the best ways to do this.
Optimize Your eCommerce Site
If you find yourself in this group, you may want to consider doing some research on how to get your website converting better than it currently is. To help you see how this can be done, whether you’re an online clothing retailer or running an online gun store, here are three ways that you can better optimize your eCommerce website.
The very first thing that you should think about when operating an eCommerce website is how you can build trust with your visitors. Unless people are coming to your website already knowing who you are and trusting in your organization, you’ll need to adjust your website so that it’s optimized to build that trust.
To do this, Sharon Hurley Hall, a contributor to CrazyEgg.com, recommends that you spend some time creating perfectly worded and visually stunning contacts pages, About pages, and social media profiles. These are the parts of your website that people will look to in order to learn more about your business and the people who run it. If they like and trust you based on these pages, you’ll build a lot more credibility with your visitors.
Once your visitors decide that they can trust you and choose which products or services they’d like to purchase from you, you should then work to make the checkout process as seamless as possible.
For many eCommerce websites, the checkout process gets too clunky when there are too many steps or requests for information. To streamline this, the Digital Marketing Institute advises that you provide examples of the information to submit into each form fill, reduce the number of forms fills you require, and allow for customers to checkout as guests. All of these things will help to keep people from abandoning their carts and not finishing the checkout process.
With the number of people who do their shopping on their smartphones, every business should make it one of the top priorities to optimize their website for mobile visitors.
When doing this, online marketing guru Neil Patel shares that you need to optimize not only for the design of your website so it looks great on a mobile device, but you also need to ensure that your site will load quickly. Otherwise, you could see a huge number of your visitors bouncing.
If you have an eCommerce business that you’d like to see grow, consider using the tips mentioned above to help you better optimize your website.